So how mobile ready is your website? Do you have a site that is responsive to different devices; such as smartphone, tablets and desktops or does your visitor have to zoom in and out of your site to be able to read it on their smaller screen?
According to webadvantage.net -
"If your business isn’t mobile-ready, you’re missing a huge segment of the market: smartphone and tablet owners. Consider the facts:
- 91% of all U.S. citizens keep their mobile device within reach 24/7
- Nearly 86 million (more than 27%) of the population) seek business information on their mobile phones in the U.S. alone
- By the end of 2013, there will be more mobile devices on Earth than people!"
Things to consider is having a site that not only looks great on different devices and is responsive but also gives the visitor fast information. You know how much slower it is on the phone network compared to wifi so why make your site too big to download for the visitor on the go! The smartphone or mobile user is looking for fast information - so make your site fast and give the information they need in a quick way - don't embed your great content behind huge labyrinth of menus and links.